P-4 Imagining & Imaging
Lofticries - Purity Ring
Green, green thunder and the
Loud, loud rain
Lead our woes asunder
'Neath the proud, proud veins
Of trains let bleed the gunmen of our
Pumping earthly hearts
Wean or joys and plunder
Peel our shining teeth
Bid our hold on happiness
Beat weighty tests with lofty cries
Lofty cries with trembling thighs
Weepy chests with weepy sighs
Weepy skin with trembling thighs
You must be hovering over yourself
Watching us drip on each other's sides
Dear brother, collect all the liquids off of the floor
Use your oily fingers
Make a paste, let it form
Let it seep through your sockets and ears
Into your precious, ruptured skull
Let it seep, let it keep you from us
Patiently heal you
Patiently unreel you
Beat weighty tests with lofty cries
Lofty cries with trembling thighs
Weepy chests with weepy sighs
Weepy skin with trembling thighs
You must be hovering over yourself
Watching us drip on each other's sides
Dear brother, collect all the liquids off of the floor
Use your oily fingers
Pick up paste, let it form
(Lofticries)
Beat weighty tests with lofty cries
Lofty cries with trembling thighs
Weepy chests with weepy sighs
Weepy skin with trembling thighs
(Lofticries)
You must be hovering over yourself
Watching us drip on each other's sides
Visual Reference
Design Brief
Project: Design an album cover based on the emotions and feelings of a song.
Sender: Purity Ring (band) - Loftycries
Audience:Young adults who enjoy electro-pop music/ new music.
Objective: Design a cover that will display the mood of the music as well as be aesthetically pleasing and eye catching so it sticks out on a shelf.
Message: I want to have a visual representation of the song.
Specifications: 12" x 12", front and back
Budget/Schedule: $1200
Reading - 6
Shamanism
Although in recent history, Westerners have called the practice of shamanism a work of Satan and barbaric, human's have been recored as going into trances since the beginning of humanity.Altered States of Consciousness
"Contrary to what is commonly thought, we have better access to the religious experiences of Upper Paleolithic people than to many other aspects of their lives."Altered states of consciousness reside on a continuum. One side is considered alert consciousness and the other is a deep trance. We go into alert consciousness during daily life through daydreaming and focusing deeply on a project. Deep trances are an essential part of shamanism where people can hallucinate. Hallucinations can be achieved through natural occurrences such as epilepsy, migraines, and schizophrenia. It can also be achieved through psychotropic drugs.
Stages of Trance
Stage 1 - Seeing geometric shapes.Stage 2 - Trying to make sense of the shapes with emotional and spiritual connections.
Transition - Seeing a vortex or tunnel which the subjects feel drawn to.
Stage 3 - Seeing projected images. "Pictures painted before your imagination." A common theme throughout history is of people feeling like they transform into animals.
Caves
While we could never know exactly why ancient people painted the walls of caves, a theory could be that it was used for religious purposes. Shamans could have worked in these haves and had their visions painted on the walls.
Reading - 5
Mapping/Modeling
Hugh Dubberly has a design firm called Dubberly Design Offce.
Concept maps explore big ideas, present research and stand alone, often as posters.
Working models show user goals and tasks, technology systems and business processes, and reflect what we learn about a project's contest.
"Graphic designers often focus on identity; interface designers tend to focus on interaction; yet these areas overlap quite a lot."
For Dubberly, concept mapping is an essential tool for defining and detailing the objectives of a project and also for forming a strong partnership with a client.
Client: Java "Rather than imposing an architecture on the site design, the map informed the site more organically."
Collage
Nancy Skolos and Thomas Wedell use collage as a starting point.
Collages can help spark symbolic associations.
The team created 3D shapes to mimic African masks. They then photographed those 3D objects and superimposed the text needed for the poster.
The team created 3D shapes to mimic African masks. They then photographed those 3D objects and superimposed the text needed for the poster.
Reading - 4
Getting Graphics
The Meaning of Pictures
A picture is an artifact of creative play and thoughtful decisions. While the designer assumes the viewer understands a message, the viewer must combine a two-dimensional pictures with an illusory three-dimensional space. They may also have different perceptions of the picture. What an artist sees and what a non artist sees are also different.
Human Information Processing System
This is how raw data from the sense is transformed into meaningful information that we can act upon or store away for later.
Visual Perception: Where Bottom-Up Meets Top-Down
The duty pf the retina is to convert light energy to electrical impulses for the brain to interpret. The Fovea is small and allows us to distinguish small objects, detail, and color. Saccades are rapid eye movements.
Sensory Memory: Fleeting Impressions
Sensory memory is an iconic memory for visual information and en echoic memory for auditory information.
Working Memory: Mental Workspace
Working memory is where conscious mental work is performed to support cognition. We use working memory to compare to what we know and make sense of the world.
Cognitive Load: Demands on Working Memory
A cognitive overload can often lead to failure to understand information, a misinterpretation of information, and overlooking important information.
Long-Term Memory: Permanent Storage
When we selectively pay attention to information in working memory, it is likely to get transformed and encoded into long-term memory.
We remember
Facts and concepts - basic color theory
Events - remembering playing our first instrument
How to perform a task - Riding a bike
Encoding
Storing things to your long-term memory usually takes some form of conscious rehearsal or meaningful association.
Depth of processing
A memory is stored deeper when the viewer focuses on the semantic aspects.
Schemas: Mental Representations
Knowledge in long-term memory is organize in mental structures called schemas. Schemas are the context for interpreting new information and the framework for integrating new knowledge.
Retrieval
“The retrieval process is erratic, highly fallible, and heavily cue dependent.” -Bjorks
A failure to remember something is often the result of a poor retrieval cue rather than a lock of stored knowledge.
Automaticity
Over time, more complex mental operations become automated with practice. It is not uncommon for people with expertise in a field to perform a task without needing to pay deliberate attention to it.
Mental Models
Mental models explain cause and effect and how changes in one object or phenomenon can cause changes in another. Example: Graphic software users have a mental model of how layers operate.
Dual Coding: The Visual and The Verbal
Verbal and visual information are processed through separate channels. Although the systems are independent, they communicate and interact.
The Audience’s Cognitive Characteristics
An awareness of an audience’s cognitive characteristic can bring designers closer to manipulating how an image is interpreted. Motivation is an important factor in whether and audience member will have an interesting is a piece.
Informative Value
The viewer’s gaze must be directed to the most important information and it should be memorable, so that the viewer encodes the message into long-term memory.
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