Elter
Agency:
Saatchi & Saatchi
Saatchi & Saatchi
Signifier
"An unwashed vegetable can become a deadly weapon."
Signified
An artichoke that is topped with a hand grenade trigger.
Representament
The artichoke is portrayed as a hand grenade. The wording is on a dog tag in the corner. The background is a similar green to the artichoke.
Interpretant
The image is meant to shock you. It mixes something that is supposed to be good for you with something military and deadly. The artichoke gets sort of lost into the green background, making the discovery process take longer. This creates interest and makes you want to continue reading to find out what could possibly be wrong with an artichoke.
